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Showing posts from December, 2016

The Feminine Approach to Branding

by Tasha Bovain

From Manolo Blahniks to Jimmy Choos, it’s the packaging of these brands that seduce us into spending $400 on a pair of shoes we’ll only wear once.

Establishing a personal identity that reflects your unique personality and values is the key to getting noticed and standing out from the crowd.

For example, Oprah Winfrey has built an entire empire based on her core values. Her passion for helping others, generosity and soulfulness is reflected in everything she does – her talk show, her magazine, and her satellite radio show.

You can create that same personal success for yourself by focusing on your unique qualities, how you want to be perceived, who you want to reach, and by packaging yourself accordingly.

Be you. While it may be tempting to follow the masses when you’re first starting your business, market according to your personality. Not only will it make the process of marketing more fun, but it will also make your marketing campaign more effective as more customers will …

How She Does It: Samantha Paxson, Chief Marketing Officer at CO-OP Financial Services

Samantha Paxson is the Chief Marketing Officer at CO-OP Financial Services, a financial technology and payments company serving 3,500 credit unions and their 60 million consumers.

She handles the company’s experience strategy, managing the ways CO-OP’s brand is delivered through message, product and value chain. She is also the founder of CO-OP THINK, an innovation content platform and event series empowering the evolution of modern, mission-driven financial services.

Deb Bailey: Welcome to the Secrets of Success blog, Samantha. Please share how did you get started as an entrepreneur.

Samantha Paxson: Great to be here, Deb. I started as an entrepreneur inadvertently!  I started out as a journalist not working in journalism – I took my background in storytelling and went into entertainment public relations and quickly morphed into marketing consulting for clients ranging from Aston Martin, Hurley/Billabong and Hoteles Camino Real to American Express and Marlboro Racing.

One of my clients, …

3 Powerful Ways Building Self-Improvement Can Change Your Life

Self –improving is one of tools many people ignore in life. Self –improvement is pivotal thing to boost your level of understanding. When ability of self-improving is lacking in someone’s life then there are minimal chances for such person. For this single reason we should take our self-improvement very important. If you put focus on self-improvement, it opens your mind to many opportunities in life. It broadens your mind to take right decision. It is very essential to develop yourself which is usually known self-improvement because it is very important for achieving success in life. For things to go as you wish, to reach the milestone you have set, to be where you have planned to be and achieve any success you want to you need grow and develop into an individual who is ready and set to achieve your set goals.
Taking less cognizance of your self-development reduces the chance of achieving any goal we set. It is vital we value our self-improvement because it plays major role in achievin…

Merry Christmas!

Have a safe and happy holiday!

20 Rare Inspirational Quotes That You’ve NEVER Heard Of!

Rare Inspirational Quotes That You’ve NEVER Heard Of!Tired of the same oldinspirational quotes? So are we! Here is a collection ofrare inspirational quotesthat are just as powerful, but…you’ve probably never heard them before! Enjoy!
15 Rare Inspirational Quotes That You’ve NEVER Heard Of!“Love is rare gem that needs to be polished,praisedand pampered, every day!”
“There is no opposite of love, because love is everything. There is only an absence of love, which is fear.”
“Some of the biggest achievements of your life will come from helping others achieve.”

“The best way to ensure success is to never loose energy because things aren’t going as fast at you want them to.”
“You can’t go anywhere, standing still,laying down or on your knees.”
“Try to lose as large as possible and discover sides of you that will help you win like you’ve never won before.”
“The key tosuccessis to learn, and then do things on your own terms. The definition of success is to do things on your own terms. You get what y…

20 Catchy Quotes About Creativity and Thinking Outside the Box

Catchy quotes can be quirky little reminders of how unique and rare we are. Once we realize that, our imagination can stream. Being creative is a muscle that is heightened with freedom, choice, assurance and even failure! Several of society's most important people have been creative beyond measure! Let's see the actual had to say! Here are the 25 Catchy Quotes About Creativity and Thinking Outside the Box
Creativity requires the courage to let go of certainties.– Erich Fromm

There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of the people you love. When you learn to tap this source, you will have truly defeated age.–  Sophia Loren
Let me fall. Let me climb. There’s a moment where fear and dream must collide.–  Josh Groban and Cirque du Soleil What you get by achieving your goals is not as important as what you become by achieving your goals.Henry David Thoreau

I discovered that searching can be as interesting as finding.

4 Signs That Show You Are Born An Entrepreneur from Childhood

Here are some signs that you have always had innate abilities to having a successful business, how to spot indications in your own kids, and how you can nurture them. In case your kids are displaying opposite features you need not to worry, some of the world's most successful internet marketers were secondary school dropouts. I hope you have heard or read that Oluwaseun Osewa the owner of Nairaland was once a drop out.
Though, we have many entrepreneurs whom are graduate from colleges or Universities. However, the traits of entrepreneurs are same be it a dropout or graduate. You might not even know you are a potential entrepreneur. I know after reading this article you will just realize that so you are also an entrepreneur in making. You can become the Mark Zuckerberg of in few years too.

 Here are the four signs that inhibit the traits of entrepreneur in you. 1. You loved group work You were the natural leader in different group work project, a new knack for matching everyone's m…

5 Major Reasons Why Human Beings Succeed or Fail

Every successful person will honestly admits that failure exists. Experience has shown them it is not easy to reach the top ladder of success. No matter how smart, intelligent or brilliant you are we surely fail in some attempts. Any failure when we attempt to achieve a goal should not be seen as the end of the road. In one of my articles I posted some months ago, in which I said failing an attempt is a mistake and it should be taken as opportunity to restrategize your plans to come out again in high success. You should not be depressed by any failing attempt, you never lose from the attempt but you rather gain experience.

Basically, we tend to learn two major lessons from a failing attempt; the first one is that, we gain experience of why we failed while the second lesson is that we are given the chance to re-plan and rebound from that failing attempt. Generally, we see failure in different perspective and also success from different angle. However, many human beings fail because the…

Time Management for the Entrepreneur

by Deborah A. Bailey

It’s the end of the day and you’re feeling overwhelmed because you haven’t accomplished everything that you set out to do. Not to mention the fact that now there are more things to add to your “to do” list.

If you’ve ever had that experience then you know how frustrating it can be. Where did the time go?

Even though we all get the same 24 hours in a day, we might not be using that time as efficiently as we’d like. A friend of mine, who’s also an entrepreneur, says she’s only getting a couple of hours sleep a night because she’s trying to get everything done. It’s not unusual for her to go to bed at 5:00 am, only to have to get up again at 8:00 a.m. to start working again.

Though we can have good intentions when we start out, it’s so easy to get sidetracked with time wasters. If you find yourself wondering why you’re not getting things done, it’s time to change how you’re managing your time.

Don’t answer every call as it comes in. Screen your calls and return the lower-…

How She Does It: Malini Bhatia, Founder & CEO of

Malini Bhatia is the Founder & CEO of, an online resource for advice from vetted experts on all things marriage. fills the online void between numerous dating, wedding, baby, and family websites, creating a community and resource for the foundation of today’s society: healthy, happy marriages in all its diversity.

Malini's passion for supporting people through the journey of building and sustaining positive, healthy relationships, combined with her business acumen, inspired the creation of

She has past experience in the PR and communications industries and has worked with companies in the tech, healthcare and non-profit sectors.

Deb Bailey: Welcome to the Secrets of Success blog, Malini. Please share with us how you got started as an entrepreneur.

Malini Bhatia:
Great to be here, Deb. Prior to creating, I ran a startup in the consumer technology space and worked in PR and communications with companies across industries in the tec…

5 Tips to Thriving Over the Holidays

by Chris Atley

Here are 5 tips I have found to be the most useful for reducing overwhelm over the holidays and actually thriving instead :-)

1. Pre-plan what you are going to buy for people and what your budget is. Then assign dates that are associated with executing that plan. This will help you immensely to stay organized, which will in-turn reduce a ton of stress.

Let’s also look at being really intentional with gift giving this year. What will be meaningful for someone else? What will light up their hearts? One thing I am excited about for the kids this year is visiting the local crystal shop for a few spiritual goodies :-)

2. Say no. If you have received a lot of invites to Christmas parties, decide honestly which ones are really important to you and your family. Some compromises might be in order, but for the most part only attend if they are an absolute yes! If you add things to your calendar that you don’t really want to attend, this is going to build resentment and more stress. …

5 Key Features to Consider in Your Next Tablet

5 Key Features to Consider in Your Next Tablet
Tablets have become a major player in the personal computer market. Ever since the first iPad was released in 2010, they’ve become a household device almost comparable to Smartphones.
What makes these nifty devices so in-demand is their compact size. While tablets are larger than smartphones, they are also smaller than PCs. It means that for tasks where the PC would have been more appropriate such as watching a video, a tablet can serve the purpose excellently. But they are also small enough to fit in your pocket, meaning that they can also be used for smartphone tasks such as checking email and social media chatting.
This high demand has resulted in a scramble, with every manufacturer coming out with their range of tablets. This makes choosing a little difficult. Which one do you go for?
Well, we’ve rounded up five key features to consider when the time comes to buy your next tablet. 1. Operating system