What Are The Different Types of Business Event?
More than $100 billion are spent annually on industry meetings just in the U.S. The cost is usually spent at many different luxury hotels, conference centres, country clubs, restaurants and various expositions. In the end, all are associated with corporate gathering with every venue unique in its own way.
It isn’t surprising that corporate events planning is set as per the type of industry or market being served whereas large corporations settle for an annual contract with particular agencies. Whether non-profit, association, a government agency or entirely professional setting, relevant events fall into the following categories.
Conferences & seminars
Seminars are actually shorter events that last for a couple of hours or a day. Single or multiple speakers take a place in the limelight over the podium with several participants and even foreign delegates if it’s a big-time occasion.
Conferences, on the other hand, have multiple sessions occurring concurrently with each geared towards a specific interest, positions, roles and even proficiency-based. They’re usually hosted at hotels with a keynote at the start of the session with refreshment intervals in between. Conferences may last for a day and even throughout the week depending on the genre.
Trade shows
Trade shows allow organisations to generate business leads. They may host or sponsor the event thus reinforcing their brand or company’s image among the industry leaders and participants. It involves negotiating the sponsorship rates for booth space and marketing activities. During or after the show, promotional materials/giveaways are often distributed as a token of courtesy.
Incentive plans & executive getaways
Now this is something that asks for big bucks even for a single person. Executive retreats and incentive programs are hosted at exclusive destinations at luxury resorts, ensuring utmost visibility and glitz. Organisational planning and business development are the primary topics however equal contribution is given to miscellaneous business activities as a part of reward and incentive.
These events usually last for three to five days with special focus given to lodging, transportation, site selection, lodging, business meetings, decent sports and much more. You ought to be an excellent negotiator for such events as several aspects are discussed and arranged per the corporate requirement.
Appreciation events
Such programs allow the host to spend time and mingle with participants in a casual and easy-going environment. It allows both parties to establish a rapport and learn more about mutual corporate goals. Appreciation programs may be geared toward client’s gratitude which is a staple in many developed countries. Possibilities are endless whereas common programs may include;
- A movie-dinner combo
- Ticket to the race arena
- Day and evening cruise
- Music festivals
- Holiday and entry pass to the special town events
Organisation milestones
It provides a business or industry with an opportunity to celebrate the grand opening, anniversary or achievement of a particular goal. Organisational/company milestone events vary significantly but follow an identical pattern to that of appreciation programs. These particular events are celebrated outdoors and limited only to company employees, clients and vendors.
Team building expos
To empower workforce, boost confidence, morale and goodwill, team building events are excellent. They provide the ultimate opportunity for employees to spend time in a relaxed environment together solving queries and participate in various activities. Such get-togethers are epitomised by physical and outdoor exercises such as tug of war. There’re many different companies around the globe that specialise in team building workshops and sensitivity training programs.
Product initiation
Internal product launch meetings are aimed to aware employees about the next produce to a full-fledged celebration, the product initiating events definitely create a buzz. The release date and day, media partners, targeted customers, product specifications and other such details are discussed and the events are most common among the business to consumer (B2C) setup. The purpose of product launch events is generating media coverage and industry buzz followed by refreshment and entertainment but it depends on the company.
Shareholders & board meetings
These events are extremely important for both public and private companies allowing top management to take critical decisions that’ll impact the overall business over time. Business strategies, targets, future goals and organisational operations are debated upon for overall improvement.
Conclusion
Here we’ve outlined different types of events along with the purpose each serve.
More than $100 billion are spent annually on industry meetings just in the U.S. The cost is usually spent at many different luxury hotels, conference centres, country clubs, restaurants and various expositions. In the end, all are associated with corporate gathering with every venue unique in its own way.
It isn’t surprising that corporate events planning is set as per the type of industry or market being served whereas large corporations settle for an annual contract with particular agencies. Whether non-profit, association, a government agency or entirely professional setting, relevant events fall into the following categories.
Conferences & seminars
Seminars are actually shorter events that last for a couple of hours or a day. Single or multiple speakers take a place in the limelight over the podium with several participants and even foreign delegates if it’s a big-time occasion.
Conferences, on the other hand, have multiple sessions occurring concurrently with each geared towards a specific interest, positions, roles and even proficiency-based. They’re usually hosted at hotels with a keynote at the start of the session with refreshment intervals in between. Conferences may last for a day and even throughout the week depending on the genre.
Trade shows
Trade shows allow organisations to generate business leads. They may host or sponsor the event thus reinforcing their brand or company’s image among the industry leaders and participants. It involves negotiating the sponsorship rates for booth space and marketing activities. During or after the show, promotional materials/giveaways are often distributed as a token of courtesy.
Incentive plans & executive getaways
Now this is something that asks for big bucks even for a single person. Executive retreats and incentive programs are hosted at exclusive destinations at luxury resorts, ensuring utmost visibility and glitz. Organisational planning and business development are the primary topics however equal contribution is given to miscellaneous business activities as a part of reward and incentive.
These events usually last for three to five days with special focus given to lodging, transportation, site selection, lodging, business meetings, decent sports and much more. You ought to be an excellent negotiator for such events as several aspects are discussed and arranged per the corporate requirement.
Appreciation events
Such programs allow the host to spend time and mingle with participants in a casual and easy-going environment. It allows both parties to establish a rapport and learn more about mutual corporate goals. Appreciation programs may be geared toward client’s gratitude which is a staple in many developed countries. Possibilities are endless whereas common programs may include;
- A movie-dinner combo
- Ticket to the race arena
- Day and evening cruise
- Music festivals
- Holiday and entry pass to the special town events
Organisation milestones
It provides a business or industry with an opportunity to celebrate the grand opening, anniversary or achievement of a particular goal. Organisational/company milestone events vary significantly but follow an identical pattern to that of appreciation programs. These particular events are celebrated outdoors and limited only to company employees, clients and vendors.
Team building expos
To empower workforce, boost confidence, morale and goodwill, team building events are excellent. They provide the ultimate opportunity for employees to spend time in a relaxed environment together solving queries and participate in various activities. Such get-togethers are epitomised by physical and outdoor exercises such as tug of war. There’re many different companies around the globe that specialise in team building workshops and sensitivity training programs.
Product initiation
Internal product launch meetings are aimed to aware employees about the next produce to a full-fledged celebration, the product initiating events definitely create a buzz. The release date and day, media partners, targeted customers, product specifications and other such details are discussed and the events are most common among the business to consumer (B2C) setup. The purpose of product launch events is generating media coverage and industry buzz followed by refreshment and entertainment but it depends on the company.
Shareholders & board meetings
These events are extremely important for both public and private companies allowing top management to take critical decisions that’ll impact the overall business over time. Business strategies, targets, future goals and organisational operations are debated upon for overall improvement.
Conclusion
Here we’ve outlined different types of events along with the purpose each serve.
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